HTC Gluuv

In the world of tech, nothing gets fanboys/girls as pumped like a ‘Is it for real?’ 80s-themed April Fools day ad. We decided to ‘create’ a wearable for the HTC One M8 with features like the ‘Armie’ to tantalise the masses and even received many requests for HTC to announce its release date. The campaign blew up across social and was featured in online press including Mashable, TechRadar and CNET.

Role
Creative Director, Writer
For
HTC
Type
Web
URL
www.htc.com/us/go/gluuv/