Nike Sports Research Lab

I collaborated with the NSRL on a new cross-platform and global digital initiative to unlock some of the lab’s top secret learnings, performance initiatives and athlete testing methods. I was tasked with naming the project and writing all content, as well as liaising with key innovation stakeholders – designers, engineers, scientists, marketing – to ensure the project strengthened Nike’s position as the world’s leading sports innovation brand.

For
Nike
Type
Copy, creative