Web: Coors Light

Web: Coors Light

To launch the new 16oz Silver Bullet Aluminum Pint, we created a parallax microsite site to support the ‘Mission Control’ TV spot. The unique navigation worked well to house a series of buzz videos that captured Coors Light drinkers, including Ice Cube, random Pint encounters. Users were encouraged to download the Cold FX app and go out and create their own encounters then upload to the Coors Facebook Page or tweet.

For
Miller Coors
Type
Copy
URL
vimeo.com/100347283