Nike Vision 2011 Spring/Summer collection

Web+Mob: Nike Vision – Next Wave

We launched the Nike Vision Spring/Summer ‘Next Wave’ collection by creating a video textured website plus a version optimized for mobile, based around different stories from an endless Californian summer. Smart navigation allowed users to easily browse products then find their closest dealer. Laid-back vignettes were used to show the range in action throughout a chilled day around Venice beach.

Award: FWA site of the Day

For
Nike Vision
Type
Copy, digital strategy
URL
www.nikevision.com/nsw