



Nike Vision 2011 Spring/Summer collection

Web+Mob: Nike Vision – Next Wave
We launched the Nike Vision Spring/Summer ‘Next Wave’ collection by creating a video textured website plus a version optimized for mobile, based around different stories from an endless Californian summer. Smart navigation allowed users to easily browse products then find their closest dealer. Laid-back vignettes were used to show the range in action throughout a chilled day around Venice beach.
Award: FWA site of the Day
For |
Nike Vision |
Type |
Copy, digital strategy |
URL |
www.nikevision.com/nsw |